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“Niching Up”: The Importance of Targeting Your Fan Base
0savesSave Can I have your home phone and zip code please? You hear that a lot when you check out at stores. There’s a reason for this, it’s called targeting. Targeting is a method businesses used to direct products, offers, and specific information about the business to you. Usually it’s based on what interests you, [...]
Continue reading...Things Musicians Say (and Don’t Do): “Let’s play a show together.”
21. July 2011
0savesSave This may become a regular post on here because I’m a musician and am around many any given week. I call this “Things Musicians Say (and Don’t Do)” not to call out musicians, but to make them aware of certain behaviors they (and I included) say aloud but don’t actually mean or do. [...]
Continue reading...Why No One is Reading Your Newsletter
18. July 2011
0savesSave A little over a year ago I read a chapter in Ariel Hyatt’s book Music Success in Nine Weeks on newsletters. After reading it I felt like I had made many many mistakes with how I was writing my music newsletter. I began a journey in salvaging whomever I had left that was reading [...]
Continue reading...ASCAP EXPO 2011 in Review
12. May 2011
0savesSave Over the past few years my producer, Dave Mallen, has come back from Los Angeles around this time brimming with excitement and lots of new knowledge on how to have a career in music. For him, it’s been a longer number of years than I that he’s considered himself a true professional. But [...]
Continue reading...Why I’m Not a Gearhead (as a solo artist)
9. February 2011
0savesSave I recently had an on radio interview where the host asked what kind of gear I use when I play live. Just so we’re clear, I usually play solo and play an acoustic guitar. What I said in the interview was basically too much gear playing solo acoustically complicates how you play and can [...]
Continue reading...10 Key To Do’s for a Successful CD Release Party
25. January 2011
0savesSave You just left the studio and recorded the final notes for your album. There’s the mixing and mastering process for your producer to take care of and the artwork for your album and any merchandise to do–but the real deal is when all of this comes together and you officially release your album at [...]
Continue reading...What Are You Up Against as a Musician – Being Ignored, Deleted, and Unnoticed in a Content Driven World
19. January 2011
0savesSave I was inspired to write a piece today on promoting yourself as a musician (shows, your music, anything really) from the How to Run a Band blog’s post, “Are Fliers for a show Even Worth it?“. It is a legitimate question and I would like to take it a step further. Mostly I’d like [...]
Continue reading...Here Lies Myspace.com: 2003 – 2011
4. January 2011
0savesSave I don’t like making predictions, but I’m going to make one for social media (and in conjunction music industry) this year: Myspace is going to die. In some ways Myspace is already dead. People and fans no longer sign in and bands have given up on using it to promote themselves. I hate to [...]
Continue reading...Understanding Music Bloggers & Outreach
28. December 2010
0savesSave Lately this blog has gained some popularity in the DC area and I’ve started receiving emails from fellow musicians in the area asking me to review an album or invite me to a show of theirs. Usually the email goes like this, “Hi, I/We am/are a band in DC. We just put our album [...]
Continue reading...A Year in the Life of a Working Musician in Washington, DC Part III: The Philosphy
12. November 2010
0savesSave This is the third and final part the series about my first year as a working musician in Washington, DC. Part I is here and Part II here. I was at an open mic last week and it made me appreciate how far I had gotten. Seeing musicians up there, some just starting or [...]
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31. August 2011
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